Daytona International Speedway | Daytona Beach, FL

Take a break in between sets and explore our partner activations!

Church of Rock & Roll

Welcome to the ultimate dive bar experience at Welcome To Rockville! Get ready to rock the mic with all-day karaoke, where you can unleash their inner rockstar deep in the heart of Rockville. Whether you're belting out classics or discovering new favorites, the Church of Rock & Roll offers a one-of-a-kind opportunity to connect, unwind, and immerse yourself in the spirit of rock 'n' roll…and who knows, you might just stumble upon a real rockstar belting out a tune or two.

Caduceus Wine Garden

As savored favorite, this wine garden will highlight Caduceus Cellars and Merkin Vineyards, owned by Arizona resident Maynard James Keenan, co-founder of TOOL, A Perfect Circle, and PUSCIFER. Having already dove headfirst into this ventue, Maynard found out from a distant relative that wine making is in his blood. His Great Grandfather, “Spirito” Marzo, had vineyards and made wine in Venaus, Italy, just North of Turino in Piemonte. At the onsite wine bar, you’ll be able to purchase both red and white varieties from these amazing wineries.

Blue Chair Bay Rum Presents Heavy Tiki Bar

Find your inner Island rockstar with Blue Chair Bay Rum and say “aloha” to your Welcome To Rockville weekend with a stop at the must-visit destination on site with the best island cocktails.

Beatbox Beverages

Calling all metal heads! 🤘 Get ready to unleash your inner rocker with BeatBox Beverages! Prepare for an experience like no other, where the atmosphere is electrifying and the vibes are pure metal. 🎸 Picture this: slushie bikes revving up to serve you an ice cold Blue Razz and Pink Lemonade slushies, giveaways that make you feel like a rockstar, and interactive art walls that speak volumes about the spirit of rock and roll. 🎨 Let the pulse of the music and the energy of the crowd take you on a wild ride!

Craft Beer Bar

Get crafty and try a wide variety of beer styles accommodating a range of palates! The Craft Beer Bar will showcase a variety of brews!

Jack Daniel's

Get ready to dive into your favorite whiskey expressions and canned cocktails at Welcome to Rockville's ultimate chill-out zone, courtesy of Jack Daniel's. We're here to keep the good times flowing and the heat at bay. As longtime partners since 2014, Jack Daniel's is thrilled to rock out with Welcome to Rockville once again in 2024. Let's raise a glass to another epic weekend of music and memories!

Roundabout Ferris Wheel

Feel on top of the #worldcenterofrock on the Roundabout Ferris Wheel! You'll get to watch all the magic of Welcome to Rockville unfold as you go around, and you may even catch one of your favorite artists in a setting unlike anything you'll experience.

The Music Experience

The Music Experience powered by American Musical Supply at Welcome to Rockville is a must-visit for music lovers and musicians alike. With plenty of giveaways, gear to play, special deals, selfie stations, shred contests, and the fastest feet contest, there is something for everyone. Visitors can also check out the latest gear that is featured on the stages from today's top brands. Whether you're a professional musician or just a fan of music, this experience is sure to be an unforgettable one. So don't miss out on the chance to immerse yourself in the world of music and get your hands on some of the best gear around!

The Blackened Whiskey Bar

The Whiskey Bar presented by BLACKENED American Whiskey is a DWP must-do! Our partners at BLACKENED hand-crafted a super premium blend of straight bourbons & ryes, which is finished in black brand casks and sonically-enhanced to extract more flavor from the casks, a process dubbed BLACK NOISE. Created by the late, legendary Master Distiller Dave Pickerell and the almighty Metallica, BLACKENED is now overseen by Master Distiller & Blender Rob Dietrich who guards Dave’s recipe and is responsible for the sourcing, blending and finishing to bring us this award-winning, 90-proof American whiskey. Electrify your tastebuds with carefully crafted cocktails at this exclusive DWP experience.

Bud Light Backyard

Get ready to dive back into the Bud Light Backyard for round three at Welcome to Rockville! Grab a cold one, soak in the killer vibes, and rock out to your favorite Main Stage legends! Plus, don't miss out on capturing some Insta-worthy moments that'll amp up your feed! Let's crank up the volume, raise a toast, and capture memories that scream rock 'n roll! Bud Light. Easy to Drink. Easy to Enjoy. Please Drink Responsibly. 21+

Take Me Home

Take Me Home is a not for profit, volunteer based foundation that has been saving the lives of homeless animals since 2001. The donations raised at Welcome To Rockville help them to fund mobile veterinary hospitals that travel to under-served areas to provide free spay and neuter, vaccinations, microchipping and administer medical care for animals in desperate need. Take Me Home also supports local animal charities. Come by the booth to help out their furry friends by buying a shirt, signed merchandise, and entering a raffle!

IcyBreeze Chill Zone

Step into the realm of chill at the IcyBreeze Dome, a pioneering retreat amidst the vibrant energy of Welcome to Rockville. As the creators of the FIRST portable air conditioner, IcyBreeze ensures you stay cool wherever you roam! Powered by water and ice, the IcyBreeze blows out cold, DRY air, and runs on portable li-ion batteries or various corded options. Dive into the coolness, mingle with fellow festival-goers, and unlock exclusive discounts on cutting-edge cooling technology—all within the immersive embrace of the IcyBreeze Dome. Plus, for those camping at the festival, purchase your own in the dome and conveniently pick it up in camping, ensuring you keep cool at your home away from home.