Experiences
Take a break in between sets and explore our partner activations!
Roundabout Ferris Wheel
Feel on top of the #worldcenterofrock on the Roundabout Ferris Wheel! You'll get to watch all the magic of Welcome to Rockville unfold as you go around, and you may even catch one of your favorite artists in a setting unlike anything you'll experience.
Cyclops
Wave Swinger
Daytona Owners Club
Daytona Owners Club purchasers will receive the full rockstar experience with full access to the General Admission and both VIP areas, fast track entry lanes, commemorative laminate, and exclusive Daytona Owners Club perks.
Caduceus Wine Garden
Caduceus Wine Garden showcases standout wines from Caduceus Cellars and Merkin Vineyards, founded by Arizona local Maynard James Keenan—musician and frontman of TOOL, A Perfect Circle, and Puscifer. For over 20 years, Maynard has been a driving force in Arizona’s wine scene, helping earn the Verde Valley its AVA designation in 2021.
As it turns out, winemaking runs deep—his great-grandfather, Spirito Marzo, once made wine in Venaus, Italy, just north of Turin.
At the onsite wine bar, sip and shop red and white varietals that reflect the passion, grit, and vision behind these award-winning labels.
BeatBox Body Art Bar
BeatBox is bringing the ultimate experience to Welcome to Rockville with our one-of-a-kind Party Pub activation - where the drinks are cold, the vibes are unmatched, and this year, we’ve got a new special surprise. We’re cranking it up a notch by teaming up with Body Art Express so fans can get tatted right on-site. Whether you’re finding your favorite BeatBox flavor or getting some new ink, the BeatBox Body Art Bar.
The Jack Daniel’s Experience
Jack Daniel's is proud to be a sponsor of Welcome to Rockville music festival. Be sure to stop by the Jack Daniel's Tent to catch some shade and cool off with a Frozen Jack & Coke. Stop by the Jack Daniel’s Experience for free photos & interactive engagements throughout the weekend. Jack Daniel's reminds you to please drink responsibly.
The Music Experience presented by American Musical Supply
The Music Experience presented by American Musical Supply is your all-access pass to try the most exciting and iconic musical instruments. No pressure, just play.
Ever wondered what it feels like to hold a real guitar, sit behind a drum kit, or turn the knobs on a synth… This is your moment. We believe that life gets louder, brighter, and more meaningful when you play music. TME is where your journey can begin. Step into an immersive, inspiration-fueled space where you don’t just watch the show, you become part of it.
Sea Ray
The Bud Light Backyard
The Bud Light Backyard is your go-to hang out at Welcome to Rockville - a fully branded, two-story bar where good vibes and cold beer meet epic views. Kick back in the Backyard with shaded tables, great company and ice-cold Bud Light. Scope the crowd or catch a killer stage view from the upper deck - it's the perfect spot to relax between sets. Plus, don't miss your shot at awesome prizes 1pm, 3pm, & 5pm daily - only at the Backyard.
NÜTRL Lounge
Get ready to rock hard and sip easy at the NÜTRL tent at Welcome to Rockville. Step into our shaded escape where you can sip on one of our four refreshing flavors, kick back between sets, and score epic prizes at 1pm, 3pm, and 5pm daily. Whether you're stage-hoping or recharging between riffs, we're keeping it loud - and keeping it tasty.
Take Me Home Animal Charity
Take Me Home is your chance to rock for a cause! Support animal rescue by scoring exclusive merch and signed memorabilia from your favorite bands. Every item purchased helps provide shelter, medical care, and loving homes for animals in need. Join us in making a difference—grab your gear, show your love for music, and help save lives today!
Pit Stop Shop
Vintage Merch
Limited Edition Merch
Sirius XM
Seating
Limited Edition Merch
Sirius XM
Seating
Blackened Whiskey Bar
The Whiskey Bar presented by BLACKENED American Whiskey is a DWP must-do! Our partners at BLACKENED hand-crafted a super premium blend of straight bourbons & ryes, which is finished in black brand casks and sonically-enhanced to extract more flavor from the casks, a process dubbed BLACK NOISE. Created by the late, legendary Master Distiller Dave Pickerell and the almighty Metallica, BLACKENED is now overseen by Master Distiller & Blender Rob Dietrich who guards Dave’s recipe and is responsible for the sourcing, blending and finishing to bring us this award-winning, 90-proof American whiskey. Electrify your tastebuds with carefully crafted cocktails at this exclusive DWP experience.
Food
Ponti Rossi
Bobacita
Smokie Boyz
Express Hibachi
Tamashii
Two Guys Fries
Birria Michi
Bulgogi
Meat & Bone
West Coast
Festi Bowls
Jammin’ Concessions
Stoked Poke
Burger Boyz
Sherbert Shack
Coastal Donuts
Bru Bros Coffee
Guanabana Truck
Churros N Cream Trailer
That’s Amore
The Knot
Chinchilla Eats on the Street
Mama’s Food
What’s the Catch
Al’s Ice Cream
Brazil BBQ Express
Smokin’ R’s
Filo Greek
Oh My Dogs
Tornado Food
Chicken Mac
Tony Waffles
Loving Cup
Homeslice
Corn Dogs Gone Wild
Viale St. Catering
Spicy Pie
Pie Baby
Twisted Tots
Island Noodles
Margus Market
Southern Fried Vegan
Event Specialist
Dos Bros
Crossroads Cafe
